SHARING My Vision For The Future And The 3 Philosophies that will get me there!


The third blog post in the Ultimate Blog Challenge, calls for me to write about my vision for the future. “The dream” if you will. For me, the dream and what I consider to be my 5-10 year goal are one in the same. What was that quote pinned up in every elementary school classroom?




“Aim for the moon, even if you miss you’ll land among the stars” ~ W Clement Stone



Cheesy perhaps, but what I have found in my brief 5-year entrepreneurial journey is that it is more or less true. If you set for yourself an extraordinary goal, and consistently work towards it, whether you land on that metaphoric moon or not you’ll still be way further ahead in life, than someone who never pursued anything.


When I first started out “working online” I had a very modest vision and rather meek goals. I simply wanted to make enough money day to day, so that I could justify staying home to raise my son and not have to go work at the mall ( the only job I had previously known was an assistant manager at a teen-targeted retail store ). Not that there is anything wrong with working in a retail position, or having a “normal job” – in fact, on the hardest days I daydream about it. How easy would it be just to stand and smile, fold some sweaters, say yes mam’ no mam’ and count somebody else’s money in the register at the end of the day? Certainly easier, than just trudging along TRYING to get an online business to work. Riding the wavy entrepreneurial roller coaster one day you are on the top of the world, then next day you are at the brink of despair, panic and plausible defeat. The reason my online writing career started at all was because I was struggling in a doldrum depression, after finishing my diploma in Motion Picture Arts Production and finding myself pregnant with my first child, back in my loathsome home town, and feeling as if my life was over. Always a “big dreamer” I had naively believed that I would grow up to be something ( or someone significant ), a creative person with a million ideas a minute – I wanted to put my brain to use in a career that challenged me. Acknowledging the limitations of my small, hometown of Medicine Hat, I realized that in order to have the career I desired I would need to create it myself. That’s where it began, I was a reluctant entrepreneur, I began to pursue creative work online “just to pay the bills”… and that was the original dream, big goal, and nothing else was that far ahead considered. All I wanted was a little bit of money here and there, to pad our bank account ( my husband was the main provider ) and to find some work challenging enough, to keep my creative brain nimble.


It wasn’t until about 2 years into my online writing career that the real vision for the future started to reveal itself – and the dream, once I realized it, was so terrifying that it actually took 4 years before I was able to say it out loud.


I want to be a recognized marketing strategist, I want to have an impact on many people through the work that I do, I would like to travel the world as a keynote speaker – stand in front of a room and tell a story about how I went from anxious wreck to high performing entrepreneur – who built something significant from scratch. I want to inspire other people to pursue their creative dreams and become an advocate for the world where people do what they are passionate about for a living, where they don’t spend 99% of their time despising their 9 to 5 life, then come home, sit on their ass and binge watch Netflix.


That’s really my vision – that’s really my goal – because, for me, the only way I was able to escape the anxiety and depression that ruled my life ( from the age of fourteen onwards ) was to find something “in life” that gave me a superior purpose. The joy ( and esteem ) that comes from waking up every day, and choosing your own adventure – and feeding yourself, providing for your family, doing something that rarely feels like work is incredible. In fact, if there was a way to bottle that and sell it as a pharmaceutical, it would be the most powerful anti-depressant in the world. I firmly believe, without a doubt – that “we” were not meant to despise the majority of our existence, only to collect some pay, that if you are lucky enough – allows you to slightly enjoy the meager amount of time that you actually have personal ownership of.


Now, I know some people who read this will think I’ve just bought into a trend.


It is true, advocation for the freedom lifestyle and the concept of pursuing your passion – are both very “trendy” right now in the Zeitgeist.


I recognize that what I have landed on; a desire to pursue my dreams and encourage others to pursue their dreams is a rather cliche’ vision – and, if you wanna pop my bubble, “this vision” is something that has been done and is being done, at this very moment as we speak.


However, the fact that something has been done ( or is popular ) should not be a deterrent for something that you truly wish to pursue…


You see I feel confident that my story and my voice are unique enough, to differentiate me when the times comes and when I finally get to the level where someone may actually care what I have to say – the way I get there, and what I have to share – will be original enough that “somebody” may just want to listen….


That said, I am not there yet – I am still in the process of aiming but that’s my moon, and frankly, I feel that it is surrounded by many possible stars where I could potentially land on throughout the way.


What gives me the gumption to say this? That my rock star vision is possible – that I could be one of the next big thought-leaders in my industry, that I could possibly take it far enough – what gives me that nerve?



Three things actually – feel free to take this philosophy on as your own.

First of all,

“Money is the consequence of doing something well!”

When I first started out money was what motivated me, just enough money to make the work that I wanted to do, possible to do and justify the fact that I was going to attempt to build something for myself.

BUT, somewhere along the way, I realized that the pursuit of financial gain was not a very fulfilling one, and if your main motivation is monetary, then you will always be willing to compromise yourself for a dollar.

Shortly after, I realized something else. If you are good at something – like, stand back, drop your jaw in awe impressive, people will pay you as such. Therefore, I invested myself in just becoming REALLY just that good!

And guess what, Money comes. It always comes. I work every day – sell when I can. And money comes… as a consequence of being good at what I do. It is no longer the reason I do what I do.

I firmly believe that this “idea” will, in the end, be what allows, me to be successful


“You lose nothing by trying”

I have been laughed at when I tell people “my dream for the future” – but I have been laughed at for many other reasons as well.

Small minds, tend to laugh at things that they can not understand. It isn’t personal.

Being visible online, living in a rather eccentric fashion ( not having a regular job I suppose is eccentric, around here ) and choosing to prioritize my career – has made many aspects of “normal life” impossible. Many people who I used to relate to no longer relate to me. Yes, there are certain sacrifices that you make when you choose to pursue such high aspirations.

What keeps me going though is the truth that, nothing bad will happen to me for having tried.

If things don’t work out I’ll end up somewhere between here and there, and it’ll still be further from the place where I originally set out from. There is absolutely NOTHING WRONG, weird or strange about having amazing dreams!

I have no idea, when it became “okay” to tell people otherwise, to try to push them back into place – and those who do this, are doing it to make themselves more comfortable in their position. It has nothing to do with you, the dreamer.


“Why not me?”

Finally, this simple question – is what allows me to continue on in the direction that I am currently heading with zero shame or modest doubt.

When I say my vision is to be one of those keynote thought leaders, to stand on a stage, share stories about pursuing your passion – work behind the scenes on amazing, impactful projects – and inspire others through my work. It may sound vague and unspecific, but I have hashed every aspect of this out of my vision.

Step one, build a portfolio of experience

Step two, connect with many people 

Step three, develop and share my philosophies on passionpreneurship

Step four, make the right moves business wise that will allow me to rise to the top of my industry

Step five, there it is!

When you break it down it isn’t impossible for me. And if you learn to strategize your own life ( work backward from the goal that you have ) then it isn’t impossible for you.

And the best way to take something distant, and seemingly impossible into the realm of “possible” is just this: understand that SOMEBODY is going to get to do it. SOMEONE is going to get there. That space in the universe that you dream of filling, exists – and why shouldn’t… why couldn’t it be you?

You see, there is this certain plaguing disenchanted in the general population that large dreams ( visions for the future ) are better left for someone else. That we, as people should submit oneself, to something small, easily captured – so that we never suffer the disappoint of failure that could hypothetically ruin our spirits.

What they don’t tell you is that most people’s spirits are ruined the day they gave up on their dreams.

The day they refuse to have any greater vision for themselves, and simply settle for what seems easy and obtainable rather than chase something that seems possibly, impossible – but yet, somehow other people, who are not you, will somehow manage to get there.

I have chosen to live in a world where I am not obstructed by these limiting beliefs. I know, that doing something extraordinary and interesting is a greater challenge, certainly. However, the minute you set out towards that difficult goal you already inches closer to it, than a person who never took a single step outside of the comfort zone because they were afraid of failing. “Pursue fearlessly” rings in my ears, even when I am afraid of my own humongous goals, I whisper to myself, pursue fearlessly!



This Blog Post is Part of The Ultimate Blog Challenge Read Other Blogs On This Topic:

My Ten Year Vision, Jody Aberdeen


Goals for The For The Future, Daniela LaFave