Two Of My Favourite Instagram Tools For Growth And Profile Management


Hey everyone! First question how is everyone doing this January? Me, I have had a hella time getting back into the swing of things AND I am still not really sure what day of the week it is!

However, this week my oldest son went back to school >> finally, yas<< and I was able to do some catch-up work as well as re-open my IG services for new trials. If you want someone to help you with your Instagram ( go from dabbling to strategizing ) and are serious about growing your Instagram Presence and getting leads from your efforts on Instagram I might be the gal to help you with that! You can find out by applying for one of my IG takeovers. >> here’s the form <<  

The trial is 24 hours – and then we book a call to discuss the results and talk about how I can help you. I only have a few spots to fill so you don’t want to miss out.

Okay, so now that shameless self-promotion is out of the way, let’s talk about what YOU can do to increase your results with Instagram this year. Today I thought I would share with you my 2 favorite tools for Instagram and tell you WHY I love them.

First of all, let’s talk about Hypeauditor!

This is a tool that was designed to help business owners identify quality influencers to work with. Hypeauditor is great for a variety of reasons though. 1st because it gives you additional insights on your Instagram audience ( who is following you, where they live, what other content they are interested in ) and because it also tells you quite bluntly, how much of your audience is actually “authentic” active accounts. The 2nd reason why hype-auditor is fantastic is that it also tells you how you are doing with Instagram, in comparison to other accounts in the same niche’ as you. It gives you an engagement rating – and shows you what % of audience your posts are reaching. I LOVE this report and I share it with all of my IG management clients!

Hypeaudits do normally cost $100 for 50 credits, but you can run one on your own account FREE if you use my link here.
>> Free Hype-Audit <<

Another tool that I use with my Instagram clients and that I personally swear by is called Tailwind. Now I know there has been a lot of viral buzz about Tailwind for Pinterest, but personally – I love Tailwind for Instagram more! Tailwind for Instagram is THE BEST post scheduling tool that I have found. It also allows you to see additional analytic stats on your Instagram account. In addition to being a great pre-scheduler and post planner ( yes it auto posts to your feed and your stories ) Tailwind also has a feature called “Tailwind Tribes” that allows you increase the traffic to your Instagram profile, through collaborative sharing. Think of it as a level up on IG pods or engagement swarms.

If you’d like to Tailwind for Instagram out for a spin, NORMALLY it will cost you $15 per month but you can try it for 1 month FREE on me with this link.
>> 1 month of Tailwind!! <<

Want more? If you are looking for even more helpful IG growth tools I also have a full toolbox you can get for free. This includes both Tailwind and Hypeauditor as well as some other gizmos and gadgets that I love.

Okay, so that’s what I have for you today, i’d love to know what you thought about these two awesome tools! You can always start a convo with me by clicking here or drop me a message on Instagram.

10 Things That Will Fix Your Instagram

(  10  ) Things You Should Be Doing More of on Instagram If You Want Your Results From Your Efforts Marketing on Instagram 

Hey guys, the title here is pretty self-explanatory, and we have a lot to go through so let’s just get started!

1.) Comments

If you don’t ever scroll your own timeline and leave comments on your follower’s posts then today is the day to start. Leaving a comment on someone else’s feed ( especially if they don’t get a lot of comments ) will get them to check out your profile. Like “hey who left that comment” and therefore lead to more visits to your profile! Plus if you comment on there’s they’ll probably comment on yours, because Instagram is really socially reciprocal like that.

2.) Post Stories

A lot of us “older” Instagram users have a hard time utilizing stories because, it is a new feature and not quite “our jam” / but ignoring the stories function completely will cost you reach SO, no matter how you feel about it, it is a good idea to start posting a story at least once in a while.

3.) Look at your profile Insights

The insights on your Instagram business profile are going to give you the reality check that you need to improve your Instagram. Pay close attention to the actual reach of your profile; reach & impressions: “who out of your following” are actually seeing what you post and the demographic details; age, sex, location, etc. so you know what is going on with your account.

4.) Look at your post Insights

Instagram also gives you insights on each of your posts. Pay attention to how much reach certain posts gets ( expect less than 10% of your audience to see what you post on average ) and what actions were taken from the post: profile views, shares, and bookmarks.

5.) Share More

Instagram is a social network, and therefore the sharing and networking of content is a huge part of what the platform is about. Save your self some grief, and participate as an active member on the platform by sharing posts from other people/profiles. Your account does not have to be all about you. Hint: Click that little paper airplane looking button to instantly share posts from other profiles to your stories. |

6.) Send Messages

Let’s not forget about the messaging features within Instagram! You can make some meaningful connections by sending messages to people who regularly engage in your posts. ( Should you auto-DM? I say HARD NO. People hate auto DMs but like genuine and authentic messages! so try that instead: quality interactions over quantity interactions )

7.) Optimize your profile for lead capture

WHY HAVE YOU NOT DONE THIS YET?  On Instagram your “link in profile” should be where you stick you lead capture ( example: email list opt-in for freebie ) so that you can take your most curious people from follower to self-qualified lead ( they are on your now list for re-marketing ) – Frankly if you don’t have any lead capture in place, you will never know if your efforts on Instagram are actually doing anything so it will be hard to judge if you are being successful or not.

8.) Create Highlights that are “high value”

Using the stories feature and then the highlight story feature you can create intricate stories that cover all the important details about you and your business. That way when someone visits the main profile view they can see everything they need to know presented to you in a story. ( Having a hard time wrapping your head around this? Think of your stories as tabs on your website: about me, free resources, my services, blog, etc. )

9.) Surf Relevant Hashtags

If you aren’t actually clicking the hashtags you are using NOW IS THE TIME TO START.  Click ‘em, scroll ‘em, and repeat. The goal is to create a visible presence on the hashtags that relate your profile niche.

10.) NICHE so hard…

If you have not yet given your Instagram profile “a life purpose” today is the day to declare it and stick with it; for a measurable period of time. Decide what the topic of your Instagram is and post on the topic for a period of time. A lot of people lose “followers” because they don’t post on topic or post what the follower believed they signed up for. Instagram thrives on niche’s, so ditch the “public figure” “personal Instagram” strategy and choose a topic that relates to what you do/ sell. Do not stray from that niche. If you have other topics or areas you want to cover, create another Instagram profile for that topic.

11.) Bonus: Budget for Ads

Surprise surprise, Instagram ( a.k.a Facebook ) has an algorithm, and that algorithm can be very tight for people who have swapped over to business profiles. However, if you want to put some rocket fuel into your gram game, consider getting serious about building custom audiences and using ads to reach them. Instagram ads ( when used strategically ) can really work magic and help you achieve your marketing goals.

Hope this helps you win at Instagram in 2019!!!

~ Brandie

Further Reading: 5 Instagram Growth Hacking Tips That You Haven’t Heard Before

5 Day Instagram Success Challenge – 5 Days 5 Changes ( Lead Capture ) 

My Instagram Marketing Toolbox ( FREE ) 

APPLY NOW: Instagram Takeover – 1 Day FREE trial – let me show you what I can do for you with Instagram

Is Instagram Marketing Success on Your To-Do List for 2019?

Overall, for me, 2018 was a good year.

Surprise, surprise! Here we are at the end of 2018 and here I am making some bold declarations about what I want to do in 2019.

As one does, ( am I right? ) – I am using these last few remaining days of the year to set some goals and look back at the year now past and analyze every tiny micro detail.

This year I achieved my goals of hitting 10K on my personal Instagram account and launching a passive income product. I did not, however, achieve any of my new year’s resolutions such as; lose the baby weight ( i hadn’t even had the baby yet mind you when I made that resolution ) and three times my previous year’s revenue. ( I always get a bit crazy when it comes to goals that relate to my finances … )

I suppose if we are really going to celebrate big wins; I did “somehow” manage to retire my husband with the help of income support ( yay equal rights ) as he was able to take paternity leave after the baby was born, making me ( holy shit ) the official main breadwinner of the family.

How’s that going you may be wondering?

Well – to be frank, hubby badger may possibly be returning to work in the new year. No, not because my income from doing social media marketing cannot support us both – but more so because, we have some new goals; pay off all our debt before we both turn 30 ( we’re 29 )  and renovate/upgrade our desperately outdated home – and if that are going to actually crush these goals it will require us to both really work hard in 2019.

So that’s me, now let’s talk about you!

Chances are – if you are still sticking with me on this list it is probably because you are hoping I am going to continue to drop gems of wisdom regarding Instagram Marketing and Instagram Lead Capture Techniques. ( again, am I right? ) I don’t want to disappoint, so I thought I’d let you know right now that I have already pre-composed ( yes, they are all pre-written look at me all organized and on the ball ) I have 20 weeks of emails all on the topics of Instagram Marketing, Lead Capture with Instagram, the Tailwind App, and Instagram Ads.

Starting with these 5 pieces of general advice, that if you follow them, YOU WILL be set up for success with Instagram marketing in 2019.

#1: Post consistently and on topic

Niches thrive on Instagram so do your self a favor and stay on topic. Content can generally be “broad” but it should also be consistently the same so your new audience members know exactly what they are signing up for when they click “follow”.

#2: Engage on more content then you post

Taking the time to engage off of your own profile and on other people’s posts ( choose who you engage with wisely ) WILL increase your rate of growth and drive traffic to your profile, more than just posting alone. Since organic discoverability is so rare on Instagram, your best bang for time invested is to invest time more so in the networking aspect ( showing up elsewhere ) than on creating content for your own profile. If you have to decide; make your strategy to post less and engage more. Choose to engage on content; hashtags, profiles, and location tags where people who will also like your content hang out.

#3 Remember: Instagram is a multi-media platform

Although some old school grammars still can get away with posting only pictures with captions, Instagram is now a multi-media platform! You can post pictures, but you can also create story narratives ( save in highlights to make permanent ) – live videos / Instagram live – short videos – slideshows a.k.a. multi-image posts – and of course long-form video IGTV.

#4 Pay Attention to Your Insights

2019 should be the year where you finally stop looking at vanity metrics and START looking at your insights. >>> Actions Taken <<< such as profile views and link clicks are far more interesting as they show you who of your post audience, are looking to go the next step. Remember: the key is to optimize your Instagram profile for lead capture so that you can turn people from followers into self-qualified leads.

#5 Get A Strategy

This may seem like some pretty general / broad advice for Instagram Marketing but seriously, if you have been winging it thus far, 2019 should be the year that you save your self from that misery and get a strategy. Decide definitively what Instagram is supposed to be doing for your business and what success on Instagram looks like to you. Know, what you are going to posting about and what the topic/theme of your Instagram account is going to be. GET THAT LEAD CAPTURE in place so that you can meter whether or not your success on the platform is actually “successful” and stop dabbling. Seriously, it is time. 

Alright – so the next time we talk it will be 2019 and you’ll be all pumped and ready to make some changes! I hope these 5 Instagram Success Tips have inspired you ( at the very least ) and got you thinking about what you could be doing to improve your Instagram going into the new year. See you there.

~ Brandie

Further Reading: 5 Instagram Growth Hacking Tips That You Haven’t Heard Before

5 Day Instagram Success Challenge – 5 Days 5 Changes ( Lead Capture ) 

My Instagram Marketing Toolbox ( FREE ) 

APPLY NOW: Instagram Takeover – 1 Day FREE trial – let me show you what I can do for you with Instagram