What, I Guess, You Need to Know About Me…
Here we are ol’ blog numero four, of the Ultimate Blog Challenge. This time around the blog challenge calls for a post about the things that people may not know about me. I guess that is really a pretty broad or general thing to write about – and how much ( or how little ) that you may know about me really depends on how much attention you have been paying or the length of time that you have been following along. For instance, if this is the first time that you have ever read anything that I have written and have found yourself here for some random reason then you probably don’t know that I am a content marketing strategist or that I have been working online as a freelance contractor for over six years now.
If you absolutely have no clue about what I do or how I do it – well I suppose that you wouldn’t know that I have been able to sell my services as a content writer, consultant and “occasionally” as a visibility coach, merely by being incredibly visible on social media platforms like Facebook.
And – I guess, if you aren’t familiar with my style or “The Brandie Peters Brand” then I guess then you wouldn’t know that I pride myself on leading by example and experimenting constantly, so that I can share with people what I have found works, and doesn’t work in regards to online marketing, specifically the art of “selling yourself”.
In addition to this – you’d probably never guess ( okay maybe by my tone of voice or the visuals I have chosen ) that I am a bit of an anarchist shit disturber. Meaning, I love to challenge the status quo – question norms and do things a little bit differently than my peers.
One of my favorite quotations is
” Everything that is popular is wrong” ~ Oscar Wild
You may have noticed that “working online” and the whole concept of the “freedom lifestyle” has become very fashionable to the millennial generation. As a consequence of this coaches of all types, online entrepreneurs selling all sorts of products and services, and self-proclaimed “gurus” are running rapid in the online space. Some are authentically successful at it… and some, well not so much…
I like to think, that I started working online before it was the cool thing to do ( or before “I knew” it was the cool thing to do ) and the way that I went about it was fairly simplistic…Apply for work as a freelancer, bid and pitch on many jobs, get hired for a few of them, do the work, bring in a bit of income – rinse and repeat.
During the “rise” of the online entrepreneur “trend” I was working behind the scenes as a one person SEO content mill for a company based in California that specialized in *yawn* geo-targeting for businesses in saturated markets. I have – and I am not joking – written millions of words of copy on every topic imaginable – including, quite literally the kitchen sink. During the 3 years, I spent paying my dues as a search engine copywriter and later consultant/strategist I had my head in the sand and had no idea about what was happening in the “online world” where all of these like, twenty something perfectly branded expert coach-ey people were emerging and trying to establish themselves as internet celebrities. For me, that wasn’t even a thing on my radar – the Kimra Luna’s and Zachary Spuckers of the world didn’t enter into my knowledge bubble until I went out on my own and started to try and carve an identity for myself in the social media space.
When I started publishing content about “how to sell your services online for new freelancers” I was instantly compared, “oh you are like them” – and that’s how they came to be something I knew about –
And although I have nothing but respect for those who have already “made their millions” ( wish I was them some days ) with programs, packages and the like, I regret to inform you that still isn’t me and frankly, I am still really grassroots in the way that I do things.
Produce content that demonstrates my talents.
Get hired on for a project.
Do the work.
All the while I am building my own tiny little following and creating my own “thing” if you will – I am actually quite skeptical about how “formulaic” it has all become for others, like they are just trying to make themselves EXACTLY like all the others because they “believe” it will make them successful.
What I have noticed is that for every amazing Kimra or Zachary there are dozens of wannabe-preneurs just trying to duplicate the success of these leaders and it frustrates me!
What they are trying to do is “skip a step” of actually becoming good at something before they go out and try to teach others how to do it. Instead, they just buy into this idea of putting “branding before business” and
I think the missing mark is that if you assess the success stories others like again, the
I guess what I am trying to say in a roundabout way is when people ask me why I don’t have a virtual product like “a course” for mass sale. Or when I get questioned about why, the approach I take is different than what you will typically see, or what has become conventional my response is really this:
#1: I am still experience building – yes, I do have the knowledge to share but I am not at the level that I feel “I would have to be” in order to mass retail a product like that, nor do I even know if I would want to. Courses right now feel REALLY trendy and I do well just selling consultations and one on ones, it works for me “small scale” – and allows me to continue to do work that I love.
#2: Copying what is working for others and just hoping the formula works for me has never been my style. I personally don’t believe in it. And if you look at how many people actually are successful and how many people are actually “making it” by going that route – Well, the ratio is like 1 in a couple thousand. There are so many of these fakey gurus out there trying to emulate these experts…. my thought, why don’t you put in the work and actually BECOME an expert?
Now I won’t lie to you. I used to think differently – and I wanted everything to happen quickly and I hoped to have lots of money that came in easily ( who doesn’t ) – For me, it was about two years ago the switch flicked and I realized, that it was going to be an exhausting, unrewarding journey to try and be another “emulator” – a person trying to duplicate the success of others and follow a trend that, frankly, isn’t working for the majority.
On the other side of that, I had a simple system that had worked for me so far. Find one person to buy for me, make them a client, do the work, bring in a decent income – grow a real legitimate ( but modest business ) selling my services. Much less dramatic – but certainly more fruitful. What can I say, it turns out I am old school?
I guess if you are brand new ( or someone who just didn’t know this about me ) THIS would be the most important thing that I would like to share.
Every day, I think about what is currently trendy, what appears to be popular and then I compare that directly to what I know and believe works.
However, even more than that I aspire to not be lumped in with the masses who are trying to just “skip the steps of doing and learning” and appoint themselves experts, something they just aren’t… not quite yet.
I have strong feelings about this because I think it is damaging and unfortunate to have so many people hustle and grinding at the wrong things. Instead, of going to work, getting good at something – actually DOING IT for awhile before they try to sell their knowledge base to others.
To me proof of concept and strategy is EVERYTHING – and the best possible guinea pig is yourself. You are the most amazing project that you will ever work on. Why follow someone else – thinking by being and acting like them, things will work out for you? It won’t because you aren’t them. So instead, why not just be you, do things your own way and enjoy the process.
Don’t ever underestimate the value of carving your own path. You can be one in a batch of a million doing the exact same thing as everyone else. Or be one in one, doing it 100% your way, the only of your kind – where the odds of success are much higher because the only person who you are competing with is yourself!